TWO12 IN
ACTION

“This is our largest hospitality footprint we’ve ever had on the property." Activations in The Hub include the AutoZone FanZone, an interactive St. Jude Children’s Research Hospital experience, and a CDW ShotLink Shootout including a Topgolf simulator.

With a massive tent, an endless parade of patrons and too many beverages flowing due to all-inclusive 75th-anniversary tickets, one could make the case that the fan experience — or Schwab Performance Center as it’s properly listed on the building behind the practice putting green at Colonial Country Club — is something dreamt up by P.T. Barnum.